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Compare Pop-up vs Tabletop Display Costs

Pop-Up Trade Show Display Overview

Pop-up trade show displays are made of folding frames covered in fabric, plastic or vinyl panels. They are unfolded to a create a curved wall that serves as the back wall of your display booth.

Pop-up displays come in a variety of sizes, including 6 foot, 8 foot, 10 foot and 20 foot. When folded, they are portable and easy to transport. Unfolded, they make for large, eye-catching displays.

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Cost of Pop-Up Trade Show Displays

A basic 8- or 10-foot pop-up display costs about $3,000 to $6,000, including graphics and accessories. Larger displays with more sophisticated graphics and accessories will sell for up to $12,000, while custom-built displays could sell for as much as $20,000.

Pop-Up Trade Show Displays Pros

  • Attention getting - Pop-up displays make a statement, making your trade show display stand out in a sea of competitors. They also make your display look professional.
  • Strong - Most pop-up displays can support some weight, so you can use them to display product samples or sales brochures.

Pop-Up Trade Show Displays Cons

  • Expensive - Pop-up displays tend to be more expensive than other types of displays. Large pop-up displays can cost about 10 times that of a traditional tabletop display.
  • Not ideal for small spaces - Most pop-up displays are fairly large when unfolded, so they might not work for trade shows where your booth space is very small.

Tabletop Trade Show Displays Overview

Tabletop displays are typically smaller, so they’re easier to transport and set up. Just as the name suggests, they simply rest on top of your trade show table. Tabletop displays typically have panel construction, but some pop-up tabletop models are available.

Cost of Tabletop Trade Show Displays

Tabletop displays cost less because of their small size and relatively simple construction. Most run anywhere from $500 to $1,500.

Tabletop Trade Show Displays Pros

  • Portable - Tabletop trade show displays are very easy to transport and set up. They’re also not as heavy as pop-up displays, so they can usually be carried by just one person.
  • Affordable - Tabletop displays are far less expensive than pop-up displays. If you’re just entering the trade show circuit, a tabletop display makes a great first investment.

Tabletop Trade Show Displays Cons

  • Less visual impact - Tabletop displays are smaller and less eye-catching than pop-up displays. As a general rule, the smaller your display, the less it will stand out to potential customers.

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