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How Much Does it Cost to Hire a PPC Advertising Company?


Pay-per-click (PPC) advertising is just as it sounds: Advertisers pay a fee every time someone clicks on the ad and is redirected to their website. Pay-per-click advertisements are available via search engines such as Google or Yahoo, or they can be purchased through a specific company or organization’s website. Most companies purchase them through search engines.

PPC advertising is popular because it provides a means of directly tracking the effectiveness of an ad campaign. However, if you don’t know what you’re doing, you could up spending a fortune for ads that get a lot of clicks but don’t translate into actual sales. In that case, considering outsourcing.

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About Pay-Per-Click Advertising Services

A PPC advertising company will not only buy and place ads on your behalf; it will develop a comprehensive strategy to increase traffic and conversions. A consultation to discuss your advertising goals is usually the first step. Then the PPC service will develop a customized advertising plan.

Services also include:

  • Account setup
  • Keyword research and recommendations
  • Ad copywriting and design
  • Landing page setup and design
  • Regular site maintenance
  • Results tracking
  • Regular status/performance reports
  • Ongoing campaign improvements

Cost of Pay-Per-Click Advertising

The cost of hiring a PPC advertising service varies dramatically based on the popularity of the keywords used, the amount of assistance you need with creating the ads and writing copy, and the service you choose.

Search engines like Google and Yahoo charge anywhere from a $0.05 to $100 per click, depending on the popularity of the keyword. Most keywords cost less than $1. PPC advertising services incorporate these costs into their fees.

Billing methods vary from one service to the next. Some charge a percentage of your totally advertising spend. Others charge a flat fee or an hourly rate. If your budget is high - say $10,000 a month or more - you might be able to negotiate performance-based payment.

Most services have a minimum of $500 for PPC advertising campaigns. On the other end of the spectrum, costs can reach the tens or hundreds of thousands per year for very popular keywords and large campaigns. Any reputable PPC advertising service with work with you to set a reasonable budget.

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