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How Much Does it Cost to Hire an SEO Company?


SEO, or search engine optimization, is crucial to the success of any website. Using keywords, an SEO expert will position your site to receive higher and more frequent search engine rankings. The better the SEO, the more visitors a website will receive.

However, search engine optimization is a specialized skill. Not all companies have the resources and expertise to handle the job in house. Thus, it is common these days to outsource SEO to a third-party service such as an Internet marketing agency.

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Cost to Hire an SEO Service

Most SEO services charge in one of two ways: by the hour or by the project. Charging on a per-project basis, in which the SEO service and the company decided on a fixed rate for a fixed period of service, is slightly more common. Services that charge by the hour typically require a monthly retainer.

  • Hourly rates typically range from $75-$225 an hour, but average rates in the United States are closer to $100-$175 an hour. The rate you’re charged depends on your location, the scope of work and the experience of the SEO service.
  • Monthly retainers vary based on the scope of work and the service you choose. For a relatively light SEO services, it might be $500 or less. For larger projects, it could be $5,000 or more.
  • Per-project rates vary widely too. They start at about $1,000 and range upwards of $10,000. The complexity of the project drives the price.

Choosing an SEO Service

Spend some time shopping around before you settle on an SEO service. Ask businesses in similar industries for referrals, get quotes from several different services before signing a contract with one and do thorough background research on any service you’re considering. It never hurts to ask for samples of previous work or references.

If you need other web services such as graphic design, consider hiring an agency capable of handling a variety of Internet marketing and web design services. Chances are, you’ll save money by bundling all of those services with one company.

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